New MICE destinations in Eastern European countries have appeared in recent years. Alongside traditional business destinations like London, Paris and New York, other cities on the eastern European slope are emerging. Here are three new MICE destinations from eastern countries whose reputation is on the rise!
The MICE market in the eastern countries: destination Latvia
Located two and a half hours from Paris, Latvia is one of the most accessible MICE destinations in the eastern countries. Added to this is a much more exotic setting than most European countries to which companies are accustomed. Recently opened to Europe, it does not lose its traditions. Its capital, Riga, is fascinating because it offers us a dive into the heart of its history.
It is therefore an ideal city for an incentive! Lose yourself in its old town full of charming houses dating from the 16th century admire its impressive dome or have lunch by the Daugava river…
Good to know: Riga lends itself to many team building activities. An open-air museum, the capital offers many possibilities. Become a KGB agent for the time of a stop in an old bunker, take a cruise on the canals of the city, indulge in a tasting of Black Balm, a typical drink of Latvia… No doubt, Riga is a must-see city for companies looking for a MICE destination in Eastern European countries.
For a nature-oriented seminar, know that 25 km from the capital is the magnificent Jurmala. True Latvian Riviera, Jurmala forms a succession of small fishing villages bordering long white sandy beaches, dunes and pine forests. Nothing like going green, especially at the heart of its spa.
Business trip to Eastern countries: welcome to Estonia
Estonia fascinates many companies looking for a MICE destination in the countries of the East and its attendance has been increasing for the past ten years. Starting with its capital, Tallinn, a city of a thousand and one faces. The contrasts are striking in this chameleon city. Industrial architecture revisited by cutting-edge architects skilfully blends with the city’s centuries-old history. The latter dates back to the 13th century! We can thus see the vestiges of its medieval era in the heart of the old town and its old ramparts. Tinted with red tiles, they decorate the district with magnificent ocher hues. As for accommodation, Tallinn has many hotels ranging from Bed & Breakfeast at the luxury hotel (ideal for your conferences).
In addition to this historic visit, employees looking for cultural activities can have a great time. Tallinn delights history and architecture enthusiasts, notably with the Kumu Art Museum. Elected European Museum of the Year in 2008, it traces Estonian art from the 18th century, offering a splendid perspective.
To escape the urban bustle of Tallinn somewhat, head to Tartu. It is here that we find the oldest university in the Baltic countries, founded in 1632. It is also the starting point for the lakes Peipsi and Setumaa, magnificent lush greenery. No doubt: MICE and eastern countries are getting along in Estonia!
Lithuania, pearl of MICE
Like its Baltic sisters, Lithuania opens up to the European Union. It is now an attractive destination for MICE in Eastern countries. Its capital, Vilnius, enjoys immense cultural wealth. This has accelerated considerably since its qualification as European Capital of Culture in 2009. A city on a human scale, Vilnius therefore allows you to do most of the activities on foot, without being bothered by the horde of tourists. Still little known to travelers, it offers a peaceful setting, far from the crowds of major tourist capitals.
Take a stroll through its old town, listed as a UNESCO World Heritage Site, some of whose monuments date from the 13th century. Its winding alleys and baroque architecture make it an ideal setting for an escape game or an immersive guided tour. You can also take a trip to Vilnius Castle, accessible by climbing in the heights or by funicular. This will give you a magnificent view of the city!
Another curiosity: Halès: one of the oldest and largest markets in Vilnius. In short, it is ideal for immersing yourself in the Lithuanian culture and tasting its traditional products. For this reason, the presence of a guide is recommended for a quality incentive. In addition, do not miss to visit the many museums in the city, in particular the National Museum of Lithuania. The latter will offer you an excellent discovery of the local heritage still very little known outside the Lithuanian borders.
Eastern countries: new professional horizons
In summary, the emergence of this type of MICE destination in eastern countries offers you a new professional opportunity. That of presenting your company as an innovative structure, looking for a new working environment beyond a traditional environment.
At Autentik Events, we can help you achieve your seminar in one of these attractive and well-preserved countries. We are convinced of the great potential of the eastern countries as a MICE destination! They offer a unique opportunity to hold superb events in an extraordinary setting …